[VINYL I][V comm.] Kiehl’s IRIS Essence Magic Mirror Campaign

It was the third project of Kiehl’s & VINYL I. The brand new product of Kiehl’s, IRIS essence enhances brightness of the skin. It’s necessary for new product to be used by customers once it’s released, to become famous in the market. VINYL I’s marketers composed the IMC context based on a single keyword ‘experience’. Developed a web-page to show the process of product making by animation, held an event to prompt visit in the store. VINYL I also installed interactive media, ‘magic mirror’ at the off-line pop-up store. It seems a common mirror in default state. But it turns into a media which takes selfie of customers when they take a step closer to it. After the selfie taken, IRIS filter is adapted to experience the product’s benefit indirectly. The prepared coupons for sample had been exhausted in 2 weeks recording the highest exchange rate of the coupon among all the online sampling events of Kiehl’s.

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[VINYL I]

[VINYL I][V comm.] Kiehl's IRIS Essence Magic Mirror Campaign

It was the third project of Kiehl's & VINYL I. The brand new product of Kiehl's, IRIS essence enhances brightness of the skin. It’s necessary for new product to be used by customers once it’s released, to become famous in the market. VINYL I’s marketers composed the IMC context based on a single keyword ‘experience’. Developed a web-page to show the process of product making by animation, held an event to prompt visit in the store. VINYL I also installed interactive media, ‘magic mirror’ at the off-line pop-up store. It seems a common mirror in default state. But it turns into a media which takes selfie of customers when they take a step closer to it. After the selfie taken, IRIS filter is adapted to experience the product’s benefit indirectly. The prepared coupons for sample had been exhausted in 2 weeks recording the highest exchange rate of the coupon among all the online sampling events of Kiehl's.