Nothing is as persuasive as an unbiased customer speaking about their positive experience with your brand or product. Case Study Videos (or Video Testimonials) are fast replacing written reviews as they are interpreted as more trustworthy and “88% of people trust online video reviews by other consumers as much as they trust recommendations from personal contacts”(BrightLocal). Using Case Study Videos on your website and across social media provides evidence that your product or service is worthy of your customer’s time and money. It’s often the final reassurance they need before committing to purchase. Testimonial Videos are also one of the fastest ways of building brand trust – an extremely valuable currency when starting or building a business.
At Front Runner Films we understand the importance of credible, organic and believable Case Study Videos and we have a proven track record of creating videos that convert. If you would like to utilize our experience and increase your conversion rates, send us an email or visit our website for more about us.
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