Executive Exchange – Today’s Digital Marketer



Marketing has changed. As the head marketing role evolves, Constellation identifies four archetypes of the modern CMO. By assessing marketing strategy versus marketing execution and audience development versus audience acquisition, four distinct personas emerge:

Brand marketers focus on share of influence.
Demand gen marketers focus on conversion rate optimization and click-thru-rates
Community marketers focus on active member engagement
Internal communication marketers focus on employee satisfaction and engagement

Learn how these seasoned marketing leaders navigate the four personas evolve as marketing goes digital

Moderator: R “Ray” Wang
Managing Director at American Cancer Society: Tom Willner
GVP US Marketing at Fisher Investments: Michelle Killebrew
CMO at Persistent: Sunder Sarangan

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Executive Exchange - Today's Digital Marketer

Marketing has changed. As the head marketing role evolves, Constellation identifies four archetypes of the modern CMO. By assessing marketing strategy versus marketing execution and audience development versus audience acquisition, four distinct personas emerge:



Brand marketers focus on share of influence.

Demand gen marketers focus on conversion rate optimization and click-thru-rates

Community marketers focus on active member engagement

Internal communication marketers focus on employee satisfaction and engagement



Learn how these seasoned marketing leaders navigate the four personas evolve as marketing goes digital



Moderator: R "Ray" Wang

Managing Director at American Cancer Society: Tom Willner

GVP US Marketing at Fisher Investments: Michelle Killebrew

CMO at Persistent: Sunder Sarangan