Executive Exchange: The Digital Marketer:
The marketing job has never been more challenging. A modern marketer must keep brand promises, drive demand gen, and create community just as a confluence of forces in digital shift the role from gut driven to data driven. Beyond click thru rates and conversion rate optimization, the modern, digital marketer faces a host of challenges. Find out from a select group of industry trail blazers what it takes to blend art and science in the digital age.
Senior Director, Brand Digital, Capital One: Noha Abdalla
Founder and Social Strategist, Social Espionage: Dorothéa Bozicolona-Volpe
EVP of Marketing and Business Strategy, Crystal Geyser Water Company: Judy Yee
Head of Digital Marketing at Atmel, Tom Vu
(MODERATOR): R “Ray” Wang