This was one of the first commercials I directed while at Masters & Savant. The commercial promoted the 2006 Design Indaba conference.
The visual language of the campaign was based on South African currency, communicating that design and creativity have the ability to become major players in our future economy. The story goes full circle, starting and ending with a pencil sketching an idea, showing different stages of how an idea can impact economy and create opportunities.
Agency: Jupiter Drawing Room, Cape Town
Animation Director: Christiaan Venter
Designer: Christiaan Venter
Animation: Masters and Savant
Audio: Markus Wormstorm