DATA RUSH (2014)

Data Rush is an internet-connected kinetic sculpture that explores the crisis about data.

Data Rush is an interactive kinetic sculpture that reflects the past, the present, and the future of our data over the internet. Specifically, it talks about the underlying keys that giant internet corporations in Silicon Valley use to monopolize and leverage user information, since they have discovered that the value of user information is unimaginable. Above and beyond, it captures the growing awareness of today’s internet users of the evolving mass electronic surveillance programs such as PRISM and X-Keyscore. Every piece of our information we send and receive – the data we rush out – is monetized and becomes a tool against us.

Data Rush was inspired by the other “rush” in the 19th century – the gold rush in California, near Silicon Valley of the present day. The sculpture itself represents a big intricate processing machine. It taps into data in the network, turning it into a mechanism for dropping gold (candy) by precise calculations – in other words, it exchanges bytes for real currency.

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DATA RUSH (2014)

Data Rush is an internet-connected kinetic sculpture that explores the crisis about data.



Data Rush is an interactive kinetic sculpture that reflects the past, the present, and the future of our data over the internet. Specifically, it talks about the underlying keys that giant internet corporations in Silicon Valley use to monopolize and leverage user information, since they have discovered that the value of user information is unimaginable. Above and beyond, it captures the growing awareness of today’s internet users of the evolving mass electronic surveillance programs such as PRISM and X-Keyscore. Every piece of our information we send and receive – the data we rush out – is monetized and becomes a tool against us.



Data Rush was inspired by the other “rush” in the 19th century – the gold rush in California, near Silicon Valley of the present day. The sculpture itself represents a big intricate processing machine. It taps into data in the network, turning it into a mechanism for dropping gold (candy) by precise calculations – in other words, it exchanges bytes for real currency.